Our Story
We Make Scrapbooks, And So Much More

Based in Sauk Rapids, Minnesota, USA, our team of more than 50 supports countless customers and more than 20,000 Independent Advisors in four countries: the United States, Canada, Australia and Japan. Visit the We're Global page to learn more.

A new company with a 35-year legacy
Creative Memories, first founded in 1987, is widely known for starting and leading the scrapbooking industry with world-class products and a passionate home-based sales force.

Today’s Creative Memories re-launched in 2014 under new ownership with the same exceptional quality, modern design and a reinvented earnings opportunity perfectly suited for today’s micro-entrepreneurs.

More and more people are turning to scrapbooking to celebrate the good times, reinvigorate a hobby or help others and grow their own home-based or online scrapbooking businesses. The Creative Memories team works around the clock to support our Advisors, thousands of whom are holding in-person and virtual events and reporting record sales.

Creative Memories As Seen On CNBC, Good Housekeeping, and Forbes

Here are just a few places Creative Memories products, mission and opportunity have been featured:



Creative Memories Scrapbookers, Owner Caleb Hayhoe and Employee Assembling an Album

Over 35 years ago, in a friendly Minnesota town, Creative Memories pioneered the memory keeping industry. Propelled by its dedication to offer the highest-quality scrapbook products and unbeatable service, Creative Memories became a global success.

Employing more than 1,100 people at its peak in 2009, the company found itself struggling to survive due to mismanagement. By 2013, it was reduced to fewer than 100 employees. Facing bankruptcy and closure, people started buying up their favorite products fearing they would never have the chance to purchase high-quality albums, papers and tools again. Blog chatter was loud and customers were concerned.

Better than ever: turning the pages
In 2014, Caleb Hayhoe, chairman of Flowerdale Group Ltd., stepped in to save the former $400 million company.

Hayhoe, a serial entrepreneur who’s involved in eight companies spanning the globe, saw Creative Memories as a unique opportunity. By keeping the best of the “old” and combining sound business sense with modern social selling and e-commerce, Creative Memories has seen more than 40 percent growth annually under Hayhoe.

For its first 8 years Creative Memories operated in a 31,000-square-foot space in Saint Cloud, MN, just around the corner from its old stomping grounds. In 2022, needing more space for manufacturing and distribution, the company purchased a new headquarters building in Sauk Rapids, MN. There, you can find those same products, handcrafted by a team that has served generations of album makers.

We are always open to adding new members to our talented team to support our growth. If you would like to share a resume, please email it to [email protected].

Life is beautiful. Share it. Remember it. Cherish it.